Job Description Purpose of role: To communicate and strengthen our growing fashion message ensuring alignment of our brand as part of a close-knit global brand function Responsible for the coordination of global press and influencer product messaging, being instrumental in ensuring maximum relevant coverage is achieved for the brand Job Responsibilities: Coordinate the global influencer programme creative briefs and toolkits working closely with Fashion Communications Officers and Product Business Partners Support the execution of the global brand PR Strategy, working closely with internal and external contacts to ensure maximise proactive and relevant exposure for Primark Support the senior PR management team on international agency management and projects – with a focus on Northern Europe Write all types of effective PR materials with the PR Assistants and Administrators including drafting mailers and press releases Manage relationship with international influencer reporting supplier collating data for internal review and constant monitoring. Use this influencer data to constantly adjust and improve influencer activity for the brand Coordinate the global influencer programme calendar working closely with Fashion Communications Officers and Product Business Partners Be highly proficient at pitching brand campaigns to online press, print and influencers Work with and develop the PR skills of the PR Assistants and Administrators, ensuring the smooth running of sample and image management, the press office, showroom and store appointments Monitoring media and influencers on a day to day basis and producing brand reports with the global business, and sharing relevant coverage Job Requirements: Knowledge of MS Word, Excel, Outlook and Photoshop are essential At least 2 – 3+ year’s work experience working at a PR agency or in-house in a PR/Marketing team Attention to detail and accuracy are essential A fashion forward, commercially aware and social savvy individual with a creative eye A flexible approach to work and be capable of handling multiple priorities in a fast-paced environment Fashion PR experience in fashion / retailing Be proactive and assertive reacting to key business requirements in a timely manner Excellent communication skills both written and verbal Have a thorough knowledge of the fashion business, public relations, marketing and social media Pro-active Ability to use own initiative Demonstrate strong interpersonal and communication skills Have strong interpersonal skills – organised, observant, diplomatic and trustworthy and have the ability to build and maintain strong relationships with all levels both within the organisation and in the external environment Job Details Company: Primark Vacancy Type: Full Time Job Location: Dagenham, England, UK Application Deadline: N/A APPLY HERE getyourvacancy.com
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