Job Description: The purpose of this role is to drive efficient traffic and booking growth by executing spend and campaigns across key digital performance channels namely PPC, but also including Display, Metasearch, Social & Affiliates Job Responsibilities: Work with the easyJet teams to explore cross sell opportunities and work cross functionally to ensure effective joined up delivery of key marketing campaigns Day to day set-up, management and optimization of the airline and holidays PPC campaigns / spend Working both with the agency and hands-on to ensure timely delivery of new campaigns and campaign changes Close working relationship with the audience / martech / analytics teams to ensure we’re able to identify and target the right audience across the core channels with the right campaigns From a standpoint of being channel agnostic, work with internal teams such as Analysis, Commercial, CRO and Marketing across easyJet and easyJet Holidays to identify the best and most efficient channel usage to hit KPIs Work with the Analytics team team to provide a full suite of Acquisition reports with a key focus on using the reporting to optimize all activity to strive for continuous improvement Work with the Marketing team to ensure all digital assets meet easyJet Holidays brand guidelines Understand easyJet commercial objectives and trading conditions, using these to inform decision making – translating these into Acquisition focused targets Manage the day to day relationships with key external agency and supplier partners (Google, Bing, Facebook, TripAdvisor… etc.) Qualification & Experience: Self-motivated, with ability to work autonomously, organising time and prioritising workload. Experience in running digital performance marketing activity within in a highly commercially eCommerce environment Strong, hands-on experience of driving growth using PPC (both Google and Bing via SearchAds360) Good working knowledge of DMPs & DSPs Very interested in the Digital Acquisition space – keeping up to date with key industry blogs and news Good working knowledge of automated bid management platforms Good working knowledge of PPC, Affiliates, Meta & Display Highly commercial, numerate with a good level of analytical skills Proven decision making ability Strong interpersonal and communication skills, able to build productive relationships both internally and externally with clear evidence of influencing skills Able to demonstrate good communication skills that reflect self-awareness and confidence Job Details: Company: EasyJet Vacancy Type: Full Time Job Location: Inverness, Scotland, UK Application Deadline: N/A Apply Here getyourvacancy.com
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