Job Description: Wagamama has always been a challenger brand which ‘zigged when others zagged’ and is committed to it’s value of ‘it’s got to be fresh’ not only through it’s food but also in the key areas it stands for. It is also a brand which has always thought big but allowed it’s creativity to create impact on small budgets, a David vs Goliath if you like in its sector Job Responsibilities: digital transformation: owning the digital data strategy and digital communication cross-functional working – play a key role in working cross-functionally with a whole host of stakeholders internally and externally to ensure the successful implementation of our brand plans. drive average spend per head – use the full suite of in-restaurant collateral to both enhance commercial performance (e.g. higher price mains, drinks, desserts participation) and nurture the brand marketing calendar: creating, managing, executing aspects of the communication plan ensuring it’s in line with our overall strategy asset creation for chosen projects: everything from advertising to in-restaurant collateral media plan for key initiatives: full year block plan, turned into detailed channel plans on a quarterly or initiative-by-initiative basis budget ownership: full ownership of marketing budget management brand our way to lfl growth – deliver a 12-month brand plan across paid and earned media that keeps the brand talkworthy and compels our guests to visit grow our customer base – grow our penetration amongst non- and lapsed-diners by making the guest experience more welcoming, less intimidating internal engagement: earning the trust and energy of the key internal stakeholders be a key member of the marketing team that is equal parts creative and commercial, such that the function’s reputation within the organisation is one of effectiveness own agency relationships Job Requirements: proven marketing experience within a similar role as a senior brand manager (either agency side or client side) fmcg experience is highly beneficial have strong brand communication experience across all channels proven track record in marking things happen – delivering results quickly and efficiently Job Details: Company: Wagamama Vacancy Type: Full-Time Job Location: Edinburgh, GB Application Deadline: N/A Apply Here getyourvacancy.com
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