Job Description: The Growth Marketing Manager will be responsible for developing, executing and analyzing digital marketing strategies around paid media for the purposes of growing brand awareness and driving traffic and revenue to the Uniqlo retail and Online in the US. Candidate must be experienced and comfortable reporting results and educating all levels of management in the area of acquisition marketing. The Growth Marketing Manager reporting into the Director of Digital Marketing and will have one direct report as well as support of various agencies, and should have experience managing a team and developing individuals. Job Responsibilities: Strategically manage paid search, display, and affiliate campaigns across channels and ensure program specific ROI goals and sales targets are being met Oversee all calendar communication, ad copy, and creative used within marketing across channels, working closely with Associate Manager to provide guidance and support Maintain alignment with robust promotional calendar ensuring that messaging and spend is consistent with site wide goals Manage the financial planning of digital marketing across channels, reforecasting sales targets and shifting spend to drive performance while adhering to budgets and goals Develop and maintain reporting on all levels of data for ROI and KPI metrics Partner with Director(s) on vetting new testing opportunities outside of the usual business needs Ability to gather insights from data and foresee new opportunities and next steps from analysis, and present in meaningful way Fully own internal relationships with e-commerce/marketing/creative/finance/merchandising/etc. teams as well as external relationships with agency and vendor partners Independently tackle challenges related to digital channels and campaigns, and proactively work with team members to drive results Active participant in cross functional meetings that may or may not be related to acquisition marketing Perceived as a leader & expert in Job Requirements: Bachelor’s Degree A minimum of 5-6 years hands on digital marketing experience, managing large-scale, performance driven campaigns either agency or client side. Some experience with SEO optimization or reporting is a plus Exceptional analytical and presentation skills Strong familiarity with SQL, relational databases, Excel pivot-table and statistical techniques Expert with Excel and PowerPoint required Strong communicator and presenter Experience with Google Analytics or similar reporting tool Hands on experience with a paid search management platforms a plus Hands on experience with 3rd party ad serving tool a plus Proven ability to communicate with all levels of management and external agency partners Job Details: Company: Uniqlo Vacancy Type: Full Time Job Location: New York. NY, US Application Deadline: N/A Apply Here getyourvacancy.com
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