Job Description: The Senior Manager, Digital Media is responsible leading the digital marketing strategy, execution and innovation of display and programmatic, native content, paid search and paid social media with KPIs that align with the company's business objectives to increase qualified website visits and drive booking conversion. This position oversees the execution and optimization of our largest media channel, digital media investments, and manage the digital media team and external agencies and vendors overseeing back-end digital operations and ad tech. The person in this role must also bring innovation to digital media campaigns, prioritizing first-to-market and revenue driving initiatives that are accountable and deliver on larger brand objectives. This position reports to the Director of North American Media and will work closely across all Marketing department teams as well as manage our media agency on digital media related strategy and execution Job Responsibilities: Lead the development of the digital media strategy, execution and optimization of campaigns across multiple digital media channels including but not limited to Display, Online Video, Mobile, Paid Search, Paid Social and Streaming Audio ensuring all KPIs are achieved including 120 million web visits per year and $460M of web revenue. Drive innovation across all digital media campaigns, prioritizing first-to-market and revenue driving initiatives that are accountable and deliver on larger corporate objectives. Lead the strategy to grow online, search and mobile sales capabilities via close collaboration with the interactive team to ensure cost efficiencies and performance improvements where paid and organic search can be better aligned Identify, test and validate a variety of digital products, programs, automation and vendors/partners to continually evolve our digital media presence. Oversee the data-driven, segmentation roadmap to target our most valuable users and drive the highest-revenue product sales in cruise and pre-cruise products. Oversee all digital media performance reporting. Track trends and metrics and recommend adjustments to media plans and strategies as needed. Advise and consult on all aspects of the day-to-day management of digital media channels. Partner with Business Intelligence team on integrations with internal data platforms to further build out Audience segments for on-site and offsite targeting, and assessing Digital Media impact on web traffic and bookings. Manage all site tagging and tracking from our media campaigns to insure proper tracking and reporting and all tech related products and programs leveraged by our web development team which could impact said tracking. Strong collaboration across marketing functions. Liaise with teams on brand-wide initiatives, such as new product launches and promotions, to ensure a consistent and optimized customer experience across online advertising, web site landing pages, email and direct mail communications and the transactional funnels. Job Requirements: Bachelor's degree required, preferable in Marketing, Finance, or Business Administration. 8-10 years professional experience in digital media strategy and execution, including at least five years in a hands-on role and five years in a managerial position. Strong understanding of the digital paid media eco-system: experience using multi-touch attribution, audience management, and programmatic media buying across platforms. Experience with cross-channel and/or full-funnel strategies, including traditional and digital advertising, direct response programs, email, website development, mobile, search, eCommerce and social media Experience developing analytical models to generate business insights, optimize marketing efforts, and/or create solutions for segmentation, retention, time series, etc. Strong ability to navigate ambiguity and manage competing priorities Exceptional people skills, both internally and with clients, with the ability to foster collaborative relationships with other cross-functional teams Excellent written, oral and presentation abilities - must be able to communicate complex ideas in both technical and user-friendly language Expertise driving results in fast-paced direct marketing and/or e-commerce environment Demonstrate strong professional leadership skills Must have complete knowledge of all aspects of Digital Media including Programmatic, Paid Search, Social Media, Mobile, Online Video, Biddable Media, etc. Job Details: Company: Royal Caribbean Vacancy Type: Full Time Job Location: Daytona Beach, FL, US Application Deadline: N/A Apply Here getyourvacancy.com
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