Job Description: The Amazon Music team is looking for a Growth Marketing Lead/Senior Growth Marketing Manager to lead growth marketing campaigns across key audiences and genres (including Hispanic and HipHop). S/he will develop cross-channel campaigns across growth, paid marketing, channel marketing, merchandising and CRM. S/he will create audience growth strategies supported by Amazon’s Owned and Operated channels. They will work closely with Prime Video, Twitch and Industry teams to contribute to consolidated annual and quarterly plans (OP1, OP2, QBRs) for these programs. They will also work closely with HipHop and Latin/Hispanic leads, artist relations, artist marketing, programing, and paid media teams. S/he will create new growth marketing programs, test aggressively, and scale initiatives. Job Responsibilities: Drive growth experiments, acquisition, funnel optimization and testing plans to drive scalable results Develop and document key playbooks, learnings, best practices and strategies to be leveraged across global teams and to inform new programs Develop annual and quarterly marketing plans, playbooks and campaigns for emerging audiences; focusing on growth experimentation to drive audience acquisition, first actions and MAU metrics. Excellent analytical approach to identifying total addressable audience (TAM) and segmentation approach across key genres, audiences and segments Develop and test partnerships across Prime Video, Twitch and Amazon teams to launch innovative growth marketing campaigns to drive cultural conversations and topline growth Establish KPI and LTV metrics for emerging audience listeners, in order to drive topline audience growth (MAU, first streams, livestreams and sign-ups) Leverage data to analyze and optimize programs Ensure audience development requirements are included in martech stack, machine Learning and personalization initiatives Own key business metrics, support in-depth business reviews and present to senior executives Qualification & Experience: 8+ years of digital marketing experience 2+ years of experience marketing digital consumer products, subscription and/or entertainment services 2+ years of mobile experience with consumer technology product or service Spanish language fluency Excellent communication skills to drive recommendations, articulate tradeoffs, and communicate plans to leadership Ability to easily transition from high level strategic thinking to detailed execution Ability to lead cross-functional projects across industry, product, engineering, BI teams and global marketing stakeholders Strong knowledge of the music industry and music culture 5+ years of direct management of some or all of the following: growth marketing, paid media, CRM, merchandising, brand, promotions, GTM execution, mobile app marketing (iOS and Android), partnership marketing, funnel optimization, creative development and/or e-commerce BA/BS, MBA or equivalent work experience Job Details: Company: Amazon Vacancy Type: Full Time Job Location: San Francisco, CA, US Application Deadline: N/A Apply Here getyourvacancy.com
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