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Website Lionsgate
Job Description:
STARZPLAY is our premium SVOD service for international markets currently available in 50+ territories. We are expanding our global footprint and are looking for an experienced Marketing Manager to join our Santa Monica office to support this expansion. The focus of this role is to define and build the creative assets needed to drive brand awareness globally.
Job Responsibilities:
- Work closely with growth marketing team to inform direction and fulfill all creative asset needs for STARZPLAY direct response (DR) campaign, analyzing performance and leading development of innovative concepts to test, driving subscriber acquisition
- Collaborate on international brand campaigns working closely with content marketing, media and research teams
- Work cross-functionally with programming, creative services, localization, post-production, product, and OTT marketing to ensure ongoing communication of creative needs in accordance with key deadlines
- Maintain master repository of established STARZPLAY brand guidelines, including tune-in/end card language standards, style guides, AV spot
Job Details:
Company: Lionsgate
Vacancy Type: Full Time
Job Location: Rochester, NY, US
Application Deadline: N/A
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