Job Description: As a Business Analyst at ASOS you will play a key role in working with our Marketing Technology stakeholders to find out how ASOS can best use the vast amount of data available, so our business can make the most informed key decisions. Job Responsibilities: Working on data systems to power campaign from acquisition through to retention of customers Specific experience building measurement systems to report on the effectiveness of performance marketing functions Work closely with the Marketing Technology team to understand business problems to influence prioritisation of backlog items of what brings the most business benefit to ASOS Work with the Data Leadership team and business stakeholders to identify and define the business priorities based on business problem– able to express the context of the change within the business strategy and BI Roadmap Responsible for understanding and eliciting the requirements within the area of data across the entirety of ASOS and transferring them into stories within VSTS Assess the scale and impact of the business change from the perspective of people, process, technology and data Lead the refinement of the requirements, value and business solution definition, including acceptance criteria working closely with the key stakeholders Embedding yourself within a development stream to create and coordinate a backlog of work Job Requirements: Project specific experience building connectors between marketing platforms and cloud services Keen interest or experience in data and both the benefits and complexities it can bring Strong stakeholder engagement skills Ability to prioritise work items by understanding the benefit and impact Qualification & Experience: Experience within the Google Marketing Platform ecosystem (desirable) Job Details: Company: Asos Vacancy Type: Full Time Job Location: Inverness, Scotland, UK Application Deadline: N/A Apply Here getyourvacancy.com
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