Job Description: The CRM Team forms part of the Performance Marketing function in the Brand Experience (BX) department and is responsible for taking customer, campaign and channel insights and using them to devise a global strategy for engaging, converting and retaining customers via targeted messaging across all touchpoints. With the perfect blend of strategic, creative and analytical thinking, the CRM Executive will help to develop and deliver ASOS’ CRM strategy across various customer touch points which include but are not limited to email, SMS, push, in-app and on-site. They will do so by leveraging CRM insights, technologies and best practice and will work closely with many teams including Technology, Customer Insights, Global Development, Brand Marketing, Trade Marketing, other Performance Marketing teams, Creative and Editorial. The role will cover our newness, propositions and promo-related marketing communications as well our triggered communications and encompass end-to-end involvement with planning through to implementation and reporting. Job Responsibilities: Troubleshooting and highlighting areas of the process which could be improved to make the creation and deployment of communications more efficient and automated. Identifying new opportunities for automated CRM programmes: sourcing and integrating the required data, briefing the CRM Studio in the creative requirements and working together with a CRM Manager to get dynamic and measurable programs live. Investigating individual queries referred to CRM by Customer Care relating to accounts, orders, communications preferences etc Build solid relationships with cross functional teams in the Brand Experience department to enable the successful delivery of the BX vision together Deep dive into past campaigns and key trading moments to understand the CRM performance of each piece of activity and based on this, make recommendations as to how to build on the results for the next iteration Job Requirements: Identifying more efficient ways to carry out existing tasks Demonstrable and continual improvement of CRM KPI’s against control groups More personalised, dynamic and relevant communications Understand multiple market variances High standard of work produced in a fast-paced environment The ability to work under own initiative and thrive in a fast paced environment Must multi-task effectively Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels Able to effectively prioritise workload Qualification & Experience: Experience trouble shooting and solving difficult and sometimes technical problems Job Details: Company: Asos Vacancy Type: Full Time Job Location: Aberdeen, Scotland, UK Application Deadline: N/A Apply Here getyourvacancy.com
Latest Jobs 2025 | Get Your Vacancy