Job Responsibilities Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan implementation and competitive reports, Initiation & mastering of planning activities for offline media – TV, print, radio, OTT, outdoor and activations, tie ups with propositions and sports properties Handle execution of on-ground events and B2B sales/trade related activities, Groundwork required for media plan development and implementation Manage day-to-day interaction with media agency. Competitive data mining & formatting. Creating competitive reports to derive insights from data, Working collaboratively with media agency to develop and manage integrated media plans across TV, Print, OOH, Radio, OTTs Manage the day-to-day implementation, optimisation and performance of on-going campaigns. Assist in strategic analysis of campaigns Job Requirements Constructing and evaluating media plans to deliver brand campaign objectives, Experience in planning outdoor campaigns will be an advantage Prior experience in planning and executing on-ground customer events Thorough understanding of the media process, product teams and media agency relationships Knowledge and application of media systems, planning concepts (reach, frequency, average OTS, CPRP, GRPs, etc.) packages and database, Experience with syndicated software like BARC, IRS, MAP, RAM and TGI, Job Details Company: ICICI Bank Vacancy Type: Full-time Job Location: Mumbai, India Application Deadline: N/A APPLY HERE getyourvacancy.com
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