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Website Wipro Limited
Job Description:
Consumer Business Unit is Wipro’s second largest BU by revenue. Consumer BU consists of four sub verticals – Retail, CPG, HTTP (Hospitality, Travel, Transportation & Public sector) & Media.
Job Responsibilities:
- Will be responsible for creating and driving DG campaigns along with the vertical stakeholders, marketing teams and solution teams from various service lines
- Would be the Point of contact for Sales teams for all Demand generation activities
- Visualize the value prop of solutions or GTM themes and come out with a plan of action, leveraging multiple DG channels that are available.
- Will be responsible for creating the DG strategy for the business unit, working along with Vertical heads, sales leadership and account leadership
- Will be responsible for translating Go-to-market themes to Demand Generation campaigns
- Will be responsible for creating and executing email, social media and tele-marketing campaigns
- Will be front-ending BU participation in B2B networking and other Demand gen events
- Will be responsible for running internal awareness/enablement sessions for sales team
Job Requirements:
- Understanding of at least one of the industry domains in Consumer BU would be a plus
- Ability to create competitive intelligence, financial analysis and market analysis reports
- Ability to identify key drivers, challenges and solution themes for campaigns
- Understanding of and experience in technology solutions relevant to Consumer Business unit
- Ability to deal with stakeholders of varying seniority both inside and outside the organization would be key
- Combination of Technology and Process orientation
- Exposure to a Domain background would be Nice to Have
Qualification & Experience:
- Overall 2-5 years of experience with 1-2 years of experience in pre-sales/marketing role
Job Details:
Company: Wipro Limited
Vacancy Type: Full Time
Job Location: Bangalore, India
Application Deadline: N/A
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