Saturday , May 25 2024

wipro recruitment for freshers 2023 – Marketing_Demand Generation

Website Wipro Limited

Job Description:

Consumer Business Unit is Wipro’s second largest BU by revenue. Consumer BU consists of four sub verticals – Retail, CPG, HTTP (Hospitality, Travel, Transportation & Public sector) & Media.

Job Responsibilities:

  • Will be responsible for creating and driving DG campaigns along with the vertical stakeholders, marketing teams and solution teams from various service lines
  • Would be the Point of contact for Sales teams for all Demand generation activities
  • Visualize the value prop of solutions or GTM themes and come out with a plan of action, leveraging multiple DG channels that are available.
  • Will be responsible for creating the DG strategy for the business unit, working along with Vertical heads, sales leadership and account leadership
  • Will be responsible for translating Go-to-market themes to Demand Generation campaigns
  • Will be responsible for creating and executing email, social media and tele-marketing campaigns
  • Will be front-ending BU participation in B2B networking and other Demand gen events
  • Will be responsible for running internal awareness/enablement sessions for sales team

Job Requirements:

  • Understanding of at least one of the industry domains in Consumer BU would be a plus
  • Ability to create competitive intelligence, financial analysis and market analysis reports
  • Ability to identify key drivers, challenges and solution themes for campaigns
  • Understanding of and experience in technology solutions relevant to Consumer Business unit
  • Ability to deal with stakeholders of varying seniority both inside and outside the organization would be key
  • Combination of Technology and Process orientation
  • Exposure to a Domain background would be Nice to Have

Qualification & Experience:

  • Overall 2-5 years of experience with 1-2 years of experience in pre-sales/marketing role

Job Details:

Company: Wipro Limited

Vacancy Type:  Full Time

Job Location:  Bangalore, India

Application Deadline: N/A

Apply Here