Sunday , February 28 2021

Clorox Careers – Associate Director, Growth Marketing

View All Clorox JobsThe Clorox Company

Job Description:

At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we’re all able to make a positive impact – at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth – growth that is profitable, sustainable and responsible.

Job Responsibilities:

  • Develop DTC growth strategies for each brand and effectively communicate strategy and business impact to GMs and other business unit/studio leads for buy-in. Represent Growth priorities to Clorox DTC leadership and leaders outside of our org, clearly showing how marketing priorities align to business priorities and strategically drive our goals forward
  • Lead the acquisition marketing team and external agencies to test and scale above and below the line channels quickly and efficiently to build the brand and drive new customer growth
  • Oversee retention marketing team, leveraging email, SMS and on-site promotions to increase LTV through loyalty, repeat purchase and churn prevention programs
  • Lead, develop and inspire growth team members through regular 1:1s, performance reviews, and career planning conversations
  • Balance channel execution across objectives (prospecting/retargeting, new/returning) for paid, owned and earned to incorporate the brand through each touchpoint
  • Align Growth team priorities, goals, and deliverables with DTC’s overall strategic goals. Drive alignment with brand, creative, product, merch and R&D leads to build roadmaps and campaign plans that ensure consistent consumer experience that generates results
  • Design best in class measurement and attribution approach with data science/analytics, developing internal models and onboarding external partners as needed to optimize spend and creative across channels

Job Requirements:

  • Demonstrated ability to learn quickly, iterate based on data, and work efficiently in a fast paced environment
  • No task too small mentality, willing to roll up sleeves and get things done
  • Excellent data analysis skills: Advanced experience with Microsoft Excel and pivot tables/Looker/Tableau
  • Deep knowledge of and expertise in martech tools, CDP/DMP experience preferred
  • Experience with A/B testing, optimization and multi-touch attribution platforms
  • Amazon and marketplace experience is a plus
  • Candidate will ideally be located in New York with flexibility for remote work

Job Details:

Company: The Clorox Company

Vacancy Type:  Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here

getyourvacancy.com