Sunday , January 17 2021

LogMeIn Careers – Customer Marketing Programs Manager

Job Description:

We are hiring a customer focused Marketing Programs Manager to drive retention programs while working alongside Product, Customer Experience, Sales and Customer Care. The ideal candidate moves with ease from strategy to detailed execution of effective multi-channel programs to engage, convert, retain and grow customers. The ideal candidate is passionate about getting customers onboarded and adopting technology , providing programs that add a customer delight factor along the customer journey.

Job Responsibilities:

  • Build, execute, and report on multi-channel customer engagement and retention initiatives spanning events, webinars, email, social and advertising
  • Deliver effective programs to onboard customers and encourage adoption and usage throughout their lifecycle
  • Help cross-functional LOB with documentation of plans and results (e.g., Quarterly Business Review read-outs, etc.)
  • Ideating and documenting your program strategies and detailed data-driven test plans, based on cross-functional input qualitative and quantitative analysis
  • Deliver program results at all levels, including ongoing measurement and monthly reporting of business impact

Job Requirements:

  • 2-4 years of direct experience creating and driving successful multi-channel customer marketing programs; demand gen marketing experience a plus
  • Strong analytical skills with the ability to understand, articulate and present the context, hypothesis, outcomes and impact of the analysis to a diverse audience from executives to line-level employees
  • Experience leading r etention marketing programs that deliver compelling customer experiences
  • Exceptional written and verbal communication skills, strong presentation and persuasion skills
  • Experience marketing within a SaaS software/tech company is a must
  • Proven ability to project manage multiple projects at once, with multiple stakeholders

Job Details:

Company: HCA Healthcare

Vacancy Type:  Full Time

Job Location: Cambridge, MA, US

Application Deadline: N/A

Apply Here

getyourvacancy.com