Saturday , January 16 2021

Jobs at Microsoft – Lifecycle Marketing Manager

Job Description:

GitHub helps businesses build better software, together. We are passionate about helping developers collaborate at companies and organizations all over the world, and are looking for a Lifecycle Marketing Manager to help fulfill that mission. The role is responsible for all developing and owning the strategy to onboard, activate and engage our customers. The ideal candidate will have a strong marketing operations, product marketing or demand generation background with proven expertise in working cross-functionally and being customer obsessed.

Job Responsibilities:

  • Develop on-boarding, activation and engagement campaigns that will help our customers succeed in solving their most pressing problems
  • Support expansion and renewals programs across all product and plan types by partnering with Product Marketing, Customer
  • Success and Regional Marketing
  • Build out pathways to support awareness and cross-sell of premium add-on features, products or professional services offerings by partnering with Demand Generation
  • Partner with Microsoft’s Relationship Marketing Team to drive GitHub adoption and activation
  • Execute and analyze A/B test plans to improve engagement performance and conversion rates
  • Optimize and refine our nurture scoring model with our Marketing Analytics Team

Job Requirements:

  • Track record of effective stakeholder management and cross-functional collaboration
  • Demonstrated ability to deliver results in a fast-paced entrepreneurial environment
  • Must be comfortable contributing strategically, as well as lead day-to-day tactical execution
  • Ability to collaborate with wide audiences at all levels and work effectively across functions and geographies
  • Strong interpersonal skills and high degree of empathy
  • Experience marketing to developers, engineering management, and system administrators a plus

Qualification & Experience:

  • 5+ years of B2B marketing experience, preferably in the SaaS or enterprise software markets

Job Details:

Company: Microsoft

Vacancy Type:  Full Time

Job Location: Decatur, IL, US

Application Deadline: N/A

Apply Here