Monday , January 18 2021

Twitch Jobs – Audience Insights Manager

Job Description:

The Audience Insights Manager – Client Measurement, will develop the strategy, process & promote compliance for advertiser measurement at Twitch. Reporting to the Director of Sales Insights, you will lead measurement from end to end from the development of new products, maintenance of existing measurement products and execution of campaign measurement. We are looking for someone who can develop impactful measurement solutions to help the Twitch Sales team retain and grow business.

Job Responsibilities:

  • Create and execute against 1st and 3rd Party industry-specific measurement strategies for Twitch Sales and Twitch Properties
  • Advise clients and our teams on the development of measurement solutions & learning agendas for campaigns
  • Establish client goals and campaign tracking efforts for key programs
  • Work with Measurement Product team to evaluate, develop and onboard new measurement partners
  • Effectively and communicate measurement capabilities to the marketplace in partnership with Product Marketing team
  • Work with Sales Enablement to create training materials and track compliance of measurement processes among key Sales team members
  • Lead measurement vendor relationships for Twitch Sales Insights
  • Present measurement results to clients in partnership with Sales and Client Success teams and establish insights and best practices for accounts and verticals
  • Manage normative database and surface insights around trends and best practices to inform decisions

Job Requirements:

  • Knowledge base of all syndicated measurement as it pertains to the advertising industry (Comscore, Nielsen , etc )
  • Experience with statistical analysis and experience in survey design & analysis
  • Strong project and time management skills with experience partnering with teams from across the business
  • Ability to communicate the results of analyses in a clear and effective manner
  • Background with media measurement tools and methodology from Brand Lift to Attribution

Qualification & Experience:

  • BA/BS in Marketing, Communications, Computer Science, Statistics or other relevant field

Job Details:

Company: Twitch

Vacancy Type:  Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here

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